FUTURE PROOFING BRANDS
Summerscales Performing Arts with The Social G
I worked with a local Performing Arts school, Summerscales Performing Arts. They needed to refresh their socials for the next generation of dancers on a very small budget.
I launched Summerscales on TikTok and built their Instagram to become an entertaining hub, showcasing not only their incredible talent but their community and expertise.
APPROACH
I immersed myself in their business, getting to know the students, teachers and the community to really get under the skin of what makes Summerscales tick.
It was important that students felt comfortable being filmed.
I refined their brand on socials to create story/post templates that utilised their brand colours and I also worked with their website consultancy to provide the copywriting and design instructions for their new website.
RESULTS
Summerscales saw an immediate impact with 3 of their TikToks hitting over 100K views. Their highest performing hit 800K views and counting. This in turn increased profile views (shooting up to 20,000 in one month) and a 168% increase in website taps on their Instagram. Even more, the students are loving it!
1.5 million views on TikTok within the first 3 months of launching.