Hey, I'm Gabriella
I’m a creative Social & Influencer Marketer with over a decade's agency experience, leading the digital accounts for some of the most iconic consumer, tech and entertainment brands in the World from Coca-Cola and Samsung to Krispy Kreme and Revolut.
With a wealth of experience across Digital and Content Marketing, from paid media and content creation, to strategy and commercials, I offer an all-in service from idea to execution.
I've worked with a huge variety of brands and influencers on award-winning partnerships including the Revolut X Sidemen collaboration. I apply a hands on approach to stay close to the ever-changing social media landscape.
Previous Experience
2018 - 2020
Digital Account Director
Stripe Communications
Headed up a small London team to deliver Social & Influencer campaigns across the likes of Merlin Entertainments (London Eye, Madame Tussauds, Sea Life London Aquarium, Shrek's Adventure & London Dungeons), Grosvenor Casinos, integrating with their PR team.
2020 - 2021
Social & Influencer Director
Fever PR
Headed up the Social & Influencer team across key tech and lifestyle accounts. Forming new processes within the team, creating truly integrated PR & Social strategies and working closely with some of our largest clients including Canon EMEA, Toshiba, Logitech & Camden Market.
2021 - 2023
Influencer Director
Kairos Media
Led an 16-strong Influencer Marketing team to activate large gaming & tech campaigns to key gaming audiences. Here, I helped launch the Revolut X Sidemen partnership.
Being a fairly new business, I brought in new processes and ways of working to quickly drive efficiencies within the team. From resourcing and team structure, to how we integrate with other teams in the business.
2012 - 2016
Communications Exec - Manager
Onyx Comms
Worked for PR start up, Onyx - I learned the ropes of marketing and established myself as the digital expert within the team. I launched the Elite Engineering Programme with LEGO Education.
2016 - 2018
Digital Engagement Exec - Manager
Wavemaker
Worked within the content team. I worked across FMCG, beauty and lifestyle accounts to deliver a full social service to clients. I helped Wavemaker launch their influencer offering and led the Wilkinson Sword Female, Hawaiian Tropic & Nakd Wholefoods social and influencer accounts.